Google Maps on Your Website: How to Attract More Local Clients

Including your location on Google Maps on your website has several important advantages for attracting local clients, especially for small and medium-sized business owners, particularly in the beauty industry.

Benefits of specifying a location on Google Maps:

Increased Search Visibility

Google uses location data to improve local search results. If your business appears on Google Maps, users looking for nearby services are more likely to find your website. This is crucial for attracting clients searching for services available in their area.

Convenience for Clients

Adding a map helps clients better understand where you are located. They can easily plan their route to your business, evaluate its accessibility, see how far they need to travel, and identify nearby landmarks. This greatly simplifies their journey to your business.

Building Trust

Having a map on your website builds trust with clients. Clients tend to trust businesses that openly provide their location and make it easy to find them. This is especially important for beauty salons and other local services where clients need to feel confident they can physically reach the location.

How to Properly Include Google Maps on Your Website

Create a Profile on Google My Business

Provide the exact address and other business details such as working hours and contact information. This makes your business visible on Google Search and Maps.

Embed the Map on Your Website:

• Go to Google Maps and find your business.
• Click on the “Share” button and select “Embed a map.”
• Copy the HTML embed code and add it to the appropriate place on your website (e.g., in the “Contact” section).

Optimize the “Contact” Page

Add a detailed description of how to find your establishment, links to public transportation, a contact phone number, and a link to Google Maps so that clients can easily plan their route.

Tips for Improving Local SEO

Encourage Reviews:

Ask clients to leave reviews for your business on Google. This helps improve visibility and trust in your company.

Use Local Keywords:

Mention your location (city, neighborhood) in your website text to increase the chances of clients in your area finding you.

Beautier has already carried out all the necessary optimizations so that when you create a website through our platform, your beauty business is fully visible on Google Maps and easily found by local clients. We ensure your business is visible so that clients can easily find and use your services.