Pantone: The Impact of Color Harmony on Design, the Beauty Industry, and Future Trends

Pantone: The Impact of Color Harmony on Design, the Beauty Industry, and Future Trends

Color Harmony: How Pantone Shapes the World of Design

Pantone is a company known for its color standardization system, called the Pantone Matching System (PMS). This system is used in various industries, including printing, textiles, design, and graphics, for precise color selection, reproduction, and consistency.

Pantone’s main goal is to provide a unified color palette that can be reproduced consistently across different devices and materials. For example, a designer can use a Pantone color number to ensure the same shade is correctly reproduced in another location during printing.

Each Pantone color has a unique number and name. This helps avoid confusion when people from different countries and industries work with colors. Pantone is also known for its annual color trends — each year, the company selects a “Color of the Year” that reflects contemporary trends and influences in fashion, interior design, and other fields.

Pantone plays a significant role in design, printing, and manufacturing due to its ability to standardize colors and ensure consistency.

 

The Impact of Pantone Color Accents on Success in the Beauty Industry and Web Design

Pantone color accents play a crucial role in the beauty business and web design, significantly affecting brand perception, customer attraction, and conversion rates.

5 Key Aspects of Pantone’s Impact on Beauty Business and Web Design:

  1. Branding and Recognition Pantone colors ensure a consistent and recognizable visual style for a brand. In the beauty industry, where aesthetics are essential, the right choice of color helps create an attractive image, strengthen brand recognition, and evoke certain emotions in customers. The consistency of the color palette across all materials — from the logo to product packaging and web design — creates a harmonious and professional image.
  2. Emotional Impact on Customers Colors can significantly influence customers’ emotions. In the beauty business, colors like pastels can create a sense of luxury and relaxation, while bright, saturated shades add energy and emotion. Pantone helps brands choose the shades that most accurately align with their goals and mood.
  3. Drawing Attention and Accentuating Web Design In web design, Pantone accents allow you to highlight important elements, such as call-to-action buttons, banners, or offers. Using Pantone colors enhances the visual appeal of the site and directs users’ attention to the right elements. Colors that contrast with the background while still being harmonious make the site user-friendly and intuitive.
  4. Impact on Decision-Making and Conversions In the beauty business, colors play a key role in customers’ decision-making. Certain colors can motivate purchases, inspire trust, and create a desire to take action. For example, warm and vibrant shades like coral or pink are often associated with youth and energy, while cooler tones like blue or mint convey freshness and professionalism.
  5. Trends and Contemporary Images Pantone annually releases a “Color of the Year,” which sets trends in design and the beauty industry. Using trending colors helps brands stay fashionable and attractive to their audience, especially if they target young and trendy customers who follow current trends.

Ultimately, the proper use of Pantone color accents helps create visually appealing and contemporary designs, improve brand perception, strengthen emotional connections with customers, and increase conversions, which is especially important for successful beauty businesses and websites.

 

From Apricot Crush to Marsala: Pantone Color Trends of the Last Decade

The list of Pantone “Colors of the Year” for the last 10 years:

  1. 2024: Apricot Crush – An apricot shade reflecting optimism and warmth.
  2. 2023: Viva Magenta (18-1750) – A vibrant magenta-red shade symbolizing energy and passion.
  3. 2022: Very Peri (17-3938) – A blue-violet shade combining the confidence of blue with the dynamic quality of red.
  4. 2021: Ultimate Gray (17-5104) and Illuminating (13-0647) – A combination of resilient gray and bright yellow, symbolizing strength and hope.
  5. 2020: Classic Blue (19-4052) – A classic blue shade that evokes feelings of stability and tranquility.
  6. 2019: Living Coral (16-1546) – A warm coral shade with golden undertones, associated with joy and energy.
  7. 2018: Ultra Violet (18-3838) – A vibrant purple shade symbolizing creativity and imagination.
  8. 2017: Greenery (15-0343) – A fresh green shade symbolizing nature and new beginnings.
  9. 2016: Rose Quartz (13-1520) and Serenity (15-3919) – A combination of rose quartz and sky blue, symbolizing balance and calmness.
  10. 2015: Marsala (18-1438) – A deep burgundy shade reminiscent of red wine, symbolizing warmth and confidence.

These colors have had a significant influence on design, fashion, and the beauty industry, setting the tone and trends for each year.

 

What Will Be the Pantone Color Accent of 2025?

For 2025, it is predicted that the trending color will be called Future Dusk — a deep shade somewhere between purple and blue. This color symbolizes mysticism and immersion in fantasy, reflecting the blurring lines between reality and imagination.