Important Information on Your Website: How to Make Your Page as User-Friendly and Useful as Possible
For Beauty Business Owners like any small business, beauty business owners need to properly design their websites and provide users with the exact information they are looking for, while also showcasing what the website owner wants to convey. To attract users’ attention, it is essential to consider their key inquiries and expectations.
Here’s what users are most interested in and what should stand out first:
Services and Pricing
Users are most interested in what services the salon or artist offers, their cost, and availability. This section should be as easy and convenient to find as possible. The price list must be well-organized and up-to-date.
To learn how to create a price list, its functions, and legal aspects, check out the article:
“Price List: Everything You Need to Know About Creation, Use, and Legal Aspects”
To make this section noticeable, you can create a bright block featuring popular services (e.g., manicures, hair coloring, skincare), add a button like “View Prices” or “Calculate Cost,” or include an informational block about promotions or discounts.
Work Results and Reviews
Many new users are looking for an experienced professional who can meet their needs and provide quality services. They are particularly interested in reviews and examples of the artist’s or salon’s work.
For information on why reviews are important, what types of reviews exist, and how to present them correctly, read the article:
“Customer Reviews: The Foundation of Success, Social Proof, and Competitive Advantage”
It’s important to remember that users appreciate seeing high-quality “before and after” photos, genuine client reviews with ratings, and a “Our Work” gallery section on the website.
Ease of Booking
When clients want to book an appointment, they often dislike the question, “When is it convenient for you?” because their preferred time is frequently unavailable. This guessing game frustrates both the client and the professional. Users prefer a simple, quick way to book a service, select a suitable date, and choose a professional.
To achieve this, consider adding a prominent “Book Now” button, an online calendar showing available slots, and the ability to choose a professional. If an online calendar isn’t an option, provide a detailed work schedule for each professional, specify their availability, and list all contact methods for quick booking.
It’s also helpful to indicate peak and low-demand times and offer “walk-in” options if applicable.
Professionalism and Uniqueness
Users may not always know what new or unique offers your business provides or what promotions and discounts are available. They are also curious about how competent your professionals are and what sets your services apart.
Your website should include a section about certifications, courses, and the education of your professionals, as well as real work experience. Highlight unique offers (e.g., exclusive procedures or rare materials). Users also like seeing trends that your business embraces (e.g., “We use only natural products”).
Location and Contact Information
Users want to understand how convenient it is to reach your salon, how much time it will take, and they need an easy way to contact you.
Including your salon’s address on Google Maps significantly simplifies this process and helps clients navigate easily.
For more on the importance of Google Maps, how to use them, and their benefits, read the article:
“Google Maps on Your Website: How to Attract More Local Clients”
Add a map or Google Maps widget with your salon’s address, a quick contact menu (phone, messengers, social media), and an optional “How to Get There” section with information on nearby transit stops and the types of transportation closest to your salon. If parking is available, mention nearby parking options for clients driving their personal vehicles.
Promotions and Special Offers
Users are always interested in finding deals, favorable conditions, promotions, or bonuses—such as discounts for multiple procedures or simultaneous bookings.
Use bright banners or pop-ups to showcase ongoing promotions. You can also include a permanent block like “Discount for New Clients” or “Book Today and Get a Gift.”
Visual Design
To draw attention to specific blocks, sections, or promotions, it’s important to know how to do so effectively without being intrusive or creating a negative impression of the website.
Catchy Headlines: For example, “Beauty Without Compromise – Services You’ll Love.”
Clear Call-to-Action: “Book a Consultation Today!”
Landing Pages: Dedicated pages for specific promotions, offers, or services to grab the user’s attention.
For more on landing pages, read the article:
“Landing Pages for Beauty Websites: Benefits, Drawbacks, and Best Practices”
Simple, Informative Icons: For example, “Prices,” “Work Examples,” “Reviews.”
Color Accents: Use pleasant tones (e.g., pastel or minimalist) to highlight key elements.
By creating user-friendly and well-structured pages and making information accessible, you’ll quickly meet client needs, increase conversions, and build trust in your business.
Good luck and prosperity to your business!